It’s day five of London Fashion week. The weather is rubbish and all the fashionistas are starting to tire of show-hopping and hobbling across cobblestones at Somerset house. So it’s little wonder that a fair few skipped Ashish’s AW10 show with its 9am start time.
It was fitting then, as bloggers and editors across London repeatedly hit the snooze button, that the first look down the catwalk appeared to be sequinned pyjamas…
Ashish’s infatuation with the sequin prevails for another season. And thank goodness – it put a sparkle into an otherwise miserable cold morning.
Rather than naming one inspiration for his AW10 collection, the designer wove a little story for us. Once upon a time there was a land called Ashishistan: