#1 J.W ANDERSON
#2 MR START
Mr Start, the menswear label from East London’s favourite designer store Start, designed by the stores owner/founder, the multi-talented Philip Start, showed a slick collection which gave a modern twist to the Savile Row look so entrenched in London’s menswear history. It takes the fuddy duddy out of of that tradition while keeping the sleek lines and formal lines which would make any man look irresistible. These are the clothes I’d like to see my boyfriend in.
#3 MEADHAM KIRCHHOFF
We appreciated the setting for this presentation – the morning after the night before at a rave, in a squat. It immediately brought to life what Ben Kirchhoff and Edward Meadham are always showing us in their inventive catwalk spectacles; namely the kind of louche creative squalor beloved of art students. A kind of uncompromising freedom from everything in “normal” life. This presentation provided total immersion as models reclined on collapsed beds, surrounded by empty bottles and discarded pizza boxes. With their dip dyed shaggy hair dos, the models genuinely looked like the kind of guys who might end up hanging here after a night in Vauxhall. As for the clothes, there was much to covet including proper boyish jumpers and sporty pieces as well as embellished sheer tops and floral pieces which have gone straight on the wish lists of lots of fashion girls as well as boys. Oh, and form an orderly queue now for the fluoro high tops.