I’m not a lawyer, but if I was a lawyer at LVMH I’d be getting busy with a suit against Zara on behalf of Christian Dior, Balenciaga, Celine and Kenzo. If I was Prada I’d be toying with doing the same. There are knock-offs and there are downright rip-offs and the below comparisons fall into the latter category.
It amazes me that Zara gets away with it, yet on they go ripping off the creative output of Raf Simons et al. I wonder if perhaps the LVMH lawyers tolerate their labels being copied because Zara is by no means a competitor to their brands. And their clothing is caviar to the tapioca of high street fodder. Whatever, it feels to me no-one wins here. Why is a business as successful as Zara not able or willing to create more original output? Does the person who buys a shameless copy think she is buying something extra special because it is similar looking to something shown on a catwalk? Maybe she doesn’t know.
If you are interested in further reading on the legal ins and outs of this, check out The Fashion Law.
In the meantime, marvel at Zara’s audacity.